Fashion Takes heart(land)
Go back to the days when designers such as Coco Chanel and Valentino had runway shows in their own boutiques. It was personal and from the heart.
At the Midwest Fashion Week, you get the same access with great designers and lifestyle brands. This is your invitation to be in the Heart of Fashion.
See the unique styles and influences of the Midwest, the Heartland of the U.S. It is about classic, timeless design blended with both East and West coast influences. Up-and-coming fashion talent from around the U.S. as well as established designers who have made their mark in the industry will showcase their own interpretation of the Midwest.
Style takes heart(land)
Midwest is about enduring style that is timeless and meaningful. it is Americana. It is this quality the world wants when they think, “America”.
It is not utilitarion or bland.
It is not based on fads or the flavor of the moment.
It is not shallow.
It comes from the heart.
It is about enduring taste.
It is sincere and meaningful.