Spring 2017 Designer Focus: Daryl Sneed
Daryl Sneed

Spring 2017 Designer Focus: Daryl Sneed

My biggest fashion inspirations growing up…
My mother and 2 sisters.  Growing up in the south in a large farming family, Sunday’s were big deals and going to church and similar events required dressing up.  So I came honestly to appreciating both casual and formal clothing.
 
The moment that my brand evolved…
The moment I knew ricorso had “legs” was when we got the December 2014 cover of the “Improper Bostonian” magazine featuring our navy canvas and fishscale green sequin trench coat on the singer Kiesza.
 
Describe your signature trait…
The signature trait to all ricorso designs is heritage.  All of our designs have evolved from a growing archive of selectively chosen vintage discoveries.  Through contemporary fabrics and construction details, we strive to create modern essentials that carry a heritage provenance.
 
What I am currently working on…
We are embarking on a direct to consumer initiative under the ricorso brand, launching the label – ricorso limited edition.  Leveraging the archive of patterns and silhouettes we have created alongside contemporary fabrications, every 4-6 weeks, we will drop a single-run design that features our concept of American heritage made downtown modern.  By having more control over the entire channel, from sketch to production to delivery, we can offer greater creativity at a more competitive price point.  The exclusivity of the releases on-line and limited run of each design is attributed to our goal of bringing individuality, identity and versatility back to fashion.  ricorso limited edition is about the downtown woman – her city, her streets and most importantly, her style.
 
My best advice to an aspiring Midwest fashion designer/photographer/blogger/ model…
Find a niche and grow from there.  Everyone, from local to national to global brands are all competing on how to bring their vision and design to the masses.  Social media and technology have forever changed the mechanisms for how consumers interact with brands and make purchasing decisions.  For those aspiring and emerging in the fashion and design space, understand your unique brand proposition, make certain your product offering and channels align/reflect it and focus on narrowing into your right customer base.  Don’t try and boil the ocean from the get-go.
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