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Midwest Fashion Week to Host Virtual Fashion Show During Paris Fashion Week in Partnership with L’OFFICIEL Magazine
26 Feb

Midwest Fashion Week to Host Virtual Fashion Show During Paris Fashion Week in Partnership with L’OFFICIEL Magazine

PARIS, FEBRUARY 26, 2021 — The Midwest-based fashion production company Midwest Fashion Week has announced today its intent to host a virtual fashion show coinciding with Paris Fashion Week, on March 2, 2021. The show was pre-recorded in Indianapolis, Indiana under the creative direction and production of Mariela Sabino, and features couture and ready-to-wear collections by: Masha Titievsky Deehan – VARYFORM Shawna Marino – Shawna M Designs Berny Martin – Catou Heather Marie Designs Danny Nguyen Couture Luis Machicao The fashion show will take place in partnership L’OFFICIEL Magazine (Paris & U.S. editions), a top luxury fashion magazine rooted in Paris and recognized worldwide since 1921. This comes as the Midwest has gained recognition in the international fashion industry. Included in the partnership is...
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25 Feb

Mastering the Runway: A Conversation with Model Scout Pilar Ammons

Model Scout Pilar Ammons knows that not everyone has what it takes to make it in the fast-paced world of modeling—but she's always looking for the next face and willing to help those with an interest. You may remember a bit about her career from this feature on models from the Midwest, but we recently had the chance to sit down with her and discuss in detail her involvement with Midwest Fashion Week, the biggest misconception about modeling, and advice she would give someone just getting started in the world of modeling. Read on to hear her story!   For those who aren’t familiar with your history, can you tell our readers a little bit about yourself? My name is Pilar Danette Ammons....
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17 Feb

Leaving a Footprint: An Interview with Etu Evans

A self-proclaimed Lifestyle Architect, Etu Evans’ love of shoes runs deep. As Creative Director of Harlem World Magazine, Founder of Solesville Foundation, and a celebrity shoe and accessory designer whose designs have been worn by Beyoncé, Halle Berry, Solange Knowles, Michael B. Jordan and Queen Latifah, he’s a busy man. We recently sat down with the New York-based designer (best known for his purple bottom stilettos) to talk about where his passion originated, how he’s using it to empower others and make a difference in the lives of youth, and what accomplishments he’s most proud of in his career.   Evans with Actor and Community Leader Lee Soulja at the 2020 Black Fashion Matters fashion show in NY / Source: Harlem World Magazine Thanks for...
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12 Feb

Black History Month | Black Designers Who Paved the Way

In honor of Black History Month, we are paying homage to the Black designers who have paved the way in fashion over the last few centuries. Sewing and tailoring have been a part of Black culture for hundreds of years, and while many of these pioneers unfortunately did not receive credit for their talents in their day, we can honor them now and recognize their invaluable contributions to the fashion industry as they always should have been. Let’s take a look at some of the greats by first throwing it back to the beginning of fashion as we know it today.   Elizabeth Keckley   Source: Fashion History Timeline Born in 1818, seamstress Elizabeth Keckley would use her finely crafted designs...
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28 Jan

The Art of Experience Design with Author Donald Burlock

What does creativity mean to you? Does it simply mean “artistic”, or does it mean something more; something that consumes your entire being to transform the life you lead, whether in your career, personally, or both? Indy native and published author Donald Burlock believes it’s something more—and he’s written a book about it to help others unlock their full potential, or what he calls their “superhuman” nature. From a laidback Midwestern life to fashion photographer to experience designer, Donald has quite a story to tell and we were lucky enough to sit down with him for an exclusive interview. Follow along as we chat with Donald about his career journey, the inspiration behind his book, and how he thinks experience design...
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27 Jan

Designers: Join Us in Partnership with L’Officiel Magazine

Apply to participate in the Spring 2021 Virtual Paris Fashion Show by Friday, February 5th!   Over the last year, the pandemic has quickly rewritten the way we live, work and play, and the fashion industry has moved along with these changes and pivoted to align with the new world. With that said, virtual fashion shows have become the norm, giving viewers around the world exposure to designers they wouldn’t otherwise have the chance to experience. Midwest Fashion Week is thrilled to announce that it is once again joining the world stage of fashion in Paris to bring together talented designers for an exclusive virtual fashion show! This event will take place in partnership with L’Officiel Magazine in which participating designers* will have the chance for editorial feature. The Details: We...
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26 Jan

Fashion Meets Architecture: An Interview with David Yeager

Fashion is about more than just clothing.   It’s about design, creativity, and emotion. Similarly, architecture can be viewed the same way. We recently sat down with Midwest architect and interior designer David Yeager to pick his brain about where he gets his inspiration and how he feels architecture and fashion intersect. Take a look at this quick interview and tell us, how do you think fashion and architecture collide?   For those who aren’t familiar, tell us a little bit about yourself! I am from Cincinnati, Ohio but my parents and I moved to Indy when I was about 8 years old. I basically always had an interest from a young age in designing and building things in architecture and interior design. For schooling, I...
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19 Jan

Fashion Diversity: Indigenous Designers To Watch in 2021

Deeply inspired by their heritage, indigenous peoples around the world use their unique skills such as toolwork, weaving, dye techniques, and intricate design to tell beloved stories of their culture. As a result, beautiful, one-of-a-kind pieces are put into the world like works of art. Unfortunately, their craft and creativity is all too often appropriated by fashion houses without credit of origination. With 2021 fully ahead of us, let’s give credit where credit is due and make this the year of fashion diversity by supporting multicultural designers as often as possible! Start by taking a look at these indigenous fashion designers and clothing brands that you need to know—and be sure to give them a follow on social media to...
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15 Jan

Serena Williams Design Crew 2021

Nike is currently partnering with Midwest Fashion Week to look for super talented up-and-coming Designers in the Chicago and greater Midwest area for an Apprenticeship Program to create a capsule collection for famous athlete, Serena Williams! The link below has all the info to apply directly. They are considering all qualified Apparel, Graphics, Footwear, Color, Materials, Accessories, 3D and Digital Designers. This is a paid six-month apprenticeship program that will run from early June through November, 2021. Nike will invite the top 40 applicants to a three-day Virtual Design Combine in March 2021 where you can put your design chops to the test. From there, Nike will select the top 10 Designers to participate in the six-month paid Design Apprenticeship at the Nike World...
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22 Dec

Are Pineapples the Next Big Thing in Sustainable Fashion?

Dr. Carmen Hijosa / Source: Ananas Aman With the textile industry ranking as one of the top greenhouse gas contributors in the world, insurmountable waste being added to landfills, global wildfires, and ever-emerging evidence of global warming progression, sustainable fashion is quickly becoming a hot topic in the fashion world—and it seems as though it hasn’t come quite soon enough. As a result, designers around the world are looking for new ways to manufacture, and are producing collections made from natural and recycled materials. One such material? Everyone’s favorite tropical fruit: the pineapple. Or rather, pineapple leaf fibers.   Developed by Dr. Carmen Hijosa of Ananas Aman, the natural vegan material Pinatex® is making waves in the textile industry...
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15 Dec

Behind the Scenes with Celebrity Fashion Stylist Alison Hernon

From the Midwest to the Big Apple, celebrity fashion stylist Alison Hernon has done it all when it comes to the fashion industry! When she’s not pulling looks for stars on location, or interviewing celebs for her online magazine, she’s sharing fashion history tips inspired by her own personal style on Instagram. We recently sat down with the PhotoBook owner to ask about her path from magazines to commerce and back to magazines, her favorite trend for F/W 2020 and her best advice for anyone just starting out in fashion. Tell us a little bit about your background  and your ties to the Midwest. I am owner of PhotoBook Magazine and a celebrity fashion stylist living in Brooklyn, New York. I grew...
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7 Dec

Honoring Midwest Music Legend Ron Miner, AKA DJ Indiana Jones

This past weekend the Midwest suffered a great loss upon the passing of Indianapolis-native and beloved local DJ, Ron Miner – better known as DJ Indiana Jones. Getting his start in the local music community as a teenager, Miner continued on to DJ for Hot 96.3 for over two decades before moving to Radio Now 100.9 more recently. He also owned Broad Ripple favorite Casba Bar, which is most well-known for its exclusive Reggae nights. Miner was dedicated to the industry, loved the city of Indianapolis and his passion for the music scene was undeniable. To share his passion with the world, he often mentored young DJs to help them learn the craft. Ron Miner, AKA DJ Indiana...
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4 Nov

Shades of Gray for Mordant Magazine

The following media is part of an editorial shoot for Mordant Magazine's October Issue, Volume 2 and feature clothing by Midwestern designer Berny Martin of Catou. Click here to view the full editorial.     Stylist & Creative Director: Aby Kane Photography: Brian Edsall & Paul Howard Wardrobe: Catou Models: Kevin Daye Khareem Medici MUA Noelle Antoinette Rohan Williams Abdou Lo Daniel Roberts Aaron Brunson Abdul Sarr Earl Denmon...
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30 Aug

Spotlight on Sustainable Fashion | Dawn Murtaugh’s ‘Jean Therapy’

There's no denying that fashion is art, uniquely allowing each wearer to express themselves through color, shape and texture–but for Dawn Murtaugh, fashion is art of a whole new kind: textile art. The Indiana-based artist is using old pairs of denim to create beautiful gallery pieces and tell a story about just how much the textile industry is negatively affecting our fragile ecosystem. As the world's second greatest source of pollution, the textile industry is known to produce upwards of an entire garbage truck full of waste per second. Midwest Fashion Week Director and fashion designer Berny Martin recently came across Dawn's beautiful collection at the Arts Council of Southwestern Indiana and we knew we needed to share her art...
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12 Aug

Shop Midwest: J.Benzal

When we think about boutiques, womenswear typically comes to mind; small shops stocked with the latest trends, home goods and accessories. But more than a decade ago, a stylish man with an eye for detail and a background in textiles and design saw a growing need for menswear in Indianapolis and decided to try something different – and J.Benzal was born! A private label menswear boutique with three Indy-area locations, J.Benzal takes men’s desire to be fashionable and stand out with an edgy and sophisticated style, and makes it affordable and accessible in the Midwest. We recently sat down with owner and designer Ben Diallo for a quick interview about his brand, what makes J.Benzal different, and the one piece that every...
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8 Jul

Melissa Lockwood | Garments Made from Salvaged Fabrics

Sustainable fashion is a hot topic in the industry right now–and for good reason. The fashion industry alone is responsible for a staggering 10% of annual global carbon emissions. That's more than all international flights and maritime shipping combined(1). Additionally, nearly 60% of synthetic fabrics are made of fossil fuels and 85% of that material will end up in landfills, where it won't decay or decompose(2). As designer collection launches become more frequent than just seasonal, the problem is accelerating and designers are looking for ways to slow the damage it is causing the environment. Melissa Lockwood is one such designer.   Melissa Lockwood is a conceptual artist and the self-taught fashion designer behind IQTEST, currently residing in Brooklyn, New York. A...
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30 Jun

Wild Fashion | Creators Magazine

The following images and media are part of an editorial shoot for Creators Magazine and feature clothing by Midwestern designer Berny Martin of Catou.   Clothing provided by The Confessional Showroom NYC Designer: Catou Model: Livi Packard Photographer: Sophie Sahara Videographer: Brandon Giraldo Stylist: Anna Sproul Assistant Stylist: Dymond Holmes Makeup: Lauren Paige Producer: Lauren Kho...
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23 Jun

Give Me My Flowers While I Am Still Alive By Sean Patrick Watters

The following images are part of an editorial shoot for Ryker Magazine and feature clothing by Midwestern designer Berny Martin of Catou. To see the full shoot and learn more about its beautiful inspiration, click here. Clothing provided by The Confessional Showroom NYC Designer: Catou Photographer: Sean Patrick Watters Models: David de Jesus, Seth Hill, Gaël Carmans Agencies: Soul Artist Management & DNA Model Management Styling: Michael Stallings Floral arrangements: Emily Scott Retouching and layout: Marco Massa...
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28 Feb

Shop Midwest: Lesley Jane

Located just north of Indianapolis is the quaint village of Zionsville. Bakeries, restaurants and retail shops line the charming brick streets, but you’d never guess that this small town is home to a boutique reminiscent of something you’d uncover in Paris. None the less, that’s exactly what Lesley Hunt has created. Inspired by her impeccably dressed grandmother, who was a dressmaker for more than 70 years, Lesley has an eye for fabric and fit, offering something truly unique to the Midwestern fashion scene. Her store, Lesley Jane, has an ever-changing collection featuring the latest trends bought in small quantities so you can be sure that your purchases are one-of-a-kind–and a visit to her store is a treat in itself! Let’s learn...
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31 Jan

Shop Midwest: Lola Blu

The Midwest may not be known for fashion, but it is chock full of amazing designers, stylists, fashion influencers and small business owners–and when it comes to small businesses in fashion, boutiques are a fashion maven’s BFF. Their unique selections and affordable prices provide great style options for every budget, and offer easy access to fashion in even the smallest town. In the Shop Midwest series, we will uncover some of the Midwest’s hottest boutiques, so you’ll know where to find the latest styles, while also supporting local businesses–the best of both worlds! First up: Lola Blu Boutique, located just north of downtown Indianapolis in Broad Ripple Village.   Off the beaten path of Broad Ripple Avenue lies this hidden gem, in...
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14 Jan

New Year, New Style: Winter 2020 Trends for Men

Last week we took a look at the trends women need in their life this Winter, but today we’re switching gears and chronicling styles for the gentlemen. No surprise here, suits and outerwear reigned on the runway this past Spring, so we’re breaking down each trend in more detail so you can easily pull it off in your everyday style. Let’s dive in!   Military Coats     While not particularly new to the scene this season, this trend is quickly becoming a Winter staple. From camo pieces to peacoats and bomber jackets, the military coat offers a piece for every individual style with an air of sophistication and touches of individuality in each pairing. We’re loving an all-black look featuring a longline peacoat, or...
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9 Jan

New Year, New Style: Winter 2020 Trends for Women

While we all begin dreaming of Spring just after the holidays, the truth is, it’s only been Winter for a few weeks and there are so many trends to be taken advantage of while it lasts! Forget everything you think you know about cold weather style, ladies (hello, oversized sweaters and leggings–we’re looking at you!), because we are reviewing some of the hottest trends, direct from the runway that can easily be translated in the Midwest. Let’s dig in!   Fuzzy, Furry Outerwear   Photo Source: Denim & Street When temperatures drop, there’s nothing better than cozy outerwear that makes you feel warm and toasty like a polar bear, and that’s what this trend is all about! Sherpa, shearling, wubby, teddy...
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9 Dec

Indy Highlights: Fashion for a Cause 2019

A few weeks ago, the Circle City’s best dressed and most influential assembled at the Indianapolis Artsgarden for Fashion for a Cause–a runway show featuring designers with ties to the Hoosier State–all in the support of this season’s charitable partner, the Fashion Community Foundation. Upon entering the beautiful, all-glass structure which sits over the busy streets of downtown Indianapolis, music was bumping and energy was high. Due to the later-than-usual date (mid-November), the Artsgarden was decked in gorgeous holiday garland and sparkling lights, adding an extra touch of excitement to the venue. Ticket lines were long, due to high demand, and there was standing room only, well before the start of the show. It was a full house and a...
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22 Nov

Backstage with DaNisha Greene

  When you watch a runway show, your attention is set on the designs coming down the catwalk, and rightfully so, but there is so much more that goes into runway production than first meets the eye–and a number of dedicated individuals backstage that made it all happen. We had the chance to catch up with Fashion Creative and Fashion Show Director, DaNisha Greene, to uncover how she made her way in fashion and what it takes to make it in the industry. Here’s what she had to say!   Hey, girl! Thanks for taking the time to sit down and chat with us! You’ve worked with Midwest Fashion Week for many years but for those that don’t know you, why don’t you...
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20 Nov

On-stage with Allyson Pruitt

Over the last thirteen years, we have had the opportunity to collaborate with hundreds of talented individuals in the fashion industry. Some global, some national–and some local, who are from right here in the Midwest. For this season’s Fall show in Indianapolis, Fashion for a Cause, we will work with one such individual. Allyson Pruitt is a personal stylist, entertainer, blogger, and self-proclaimed “hype woman”, and we are lucky enough to once again have her as our emcee for this event. Born and raised in Indianapolis, Allyson attributes her love for entertaining to her charismatic and talented family who always supported her interest in singing and dancing as a child. As she grew older, Allyson began to uncover a love for...
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18 Nov

Designer Spotlight: Mau et Cie, LLC

The last feature in our Fall 2019 Designer Spotlight series is the uniquely talented, Maria Mauro of Mau et Cie, LLC. Getting an early start in fashion design at the age of eight when she first learned to sew, Maria later taught herself to crochet and fell deeply in love with the craft. Following her passion into adulthood, she began making garments for her children and decided to start her own label, Mau et Cie, LLC. With an incredible energy and love for the art of crochet, Maria crafts haute couture pieces that are truly one-of-a-kind. From gowns to tops and pant suits, her collection incorporates a strong design with intricate details that make her collection a must-see on the runway....
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14 Nov

Designer Spotlight: Catou

If you don’t know the next talent in our Designer Spotlight series, do you really even like fashion? We’re talking about Designer, Founder/Director of Midwest Fashion Week, and family man, Berny Martin of Catou. Dedicating his line to men and women’s professional wear, this fashion design icon has grown from Indiana-based designer to internationally known in just over a decade. Take a moment to learn a little more about Berny and his amazing accomplishments, and don’t forget to snag your tickets to Fashion for a Cause, taking place in Indianapolis on November 22, 2019.   Like many in the fashion industry, Berny’s love for design started early. He recalls crafting his first design as a child with the help of his grandmother:...
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12 Nov

Designer Spotlight: Dorshelle Guillaume

In our last Designer Spotlight, we introduced you to bridal designer Shawna Marino of Shawna M Designs and in this post we’ll meet another of the designers set to take the stage at MWFW’s Fashion for a Cause later this month. We’re talking about Dorshelle Guillaume, a Haitian American designer who dedicates her self-named fashion label to producing high quality, creative and detail-oriented products. Let’s learn a little more about this talented young professional!   As a young child Dorshelle discovered an interest in fashion design and decided by the age of nine that it was her calling. After years of taking community classes, she went on to graduate from Fashion Institute of Technology, where she earned a Bachelor of Fine Arts...
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7 Nov

Designer Spotlight: Shawna M Designs

As sweaters and leather leggings grace the streets this Fall, the runways have hit fast forward and jumped ahead to Spring/Summer 2020 collections, and this is especially true for Midwest Fashion Week as it returns to Indianapolis later this month. With a focus on custom, limited quantity bridal and formal wear, Indiana native and designer behind Shawna M Designs is just one creative set to show her new collection at Indy’s upcoming Fashion for a Cause event. It all began with a custom flower girl dress designed for her in her childhood and grew to become her very own private fashion label – take a moment to learn a little more about Shawna Marino!   After earning a double major from Ball...
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13 Oct

On Set with Carissa Lancaster

Since its inception in 2006, Midwest Fashion Week has provided an abundance of opportunities to individuals looking to get involved in the fashion industry in a region where it is otherwise hard to find. Indiana native, Carissa Lancaster, is one such individual. A small-town girl, now living out her dreams in New York, is just one example of the positive impact Midwest Fashion Week has had on not only those involved but the fashion industry at large. Let’s get to know her a little better and find out what she’s up to now! MDFW: Thanks for coming back to your roots and chatting with us today, Carissa! Can you tell our readers a little more about yourself? Carissa: Originally, I'm from a...
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22 Sep

Trend Spotter: What to wear for Fall 2019?

Days ahead of the official start of the fall season, pumpkin spice lattes are passing through drive-thru windows, and chunky cable knits and heeled booties are flying off the shelves. For the fashion-forward, these pieces may seem #basic and merely touch the surface of the season’s trend potential, but the hottest designers always have a new trick up their perfectly tailored sleeve. Want to set yourself apart this autumn? Take a look at these trends that are sure to take your style from lackluster to leading lady. Animal Print It’s safe to say that animal print is here to stay–and for good reason. While leopard and cheetah print are the safer choices of last year, zebra, snakeskin and tiger stripes take this...
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10 Apr

Beautiful Difference | Diversity in Midwestern Industry

When you think of the Midwest, wholesome images of sprawling farms and quaint towns with small, family-owned businesses likely come to mind. But the truth is, there are a number of thriving cities with booming businesses, exciting nightlife, luxury lifestyle and niche industries–and fashion and beauty are no exception. And as diverse as these niches are, so are the people who dominate them. Far from the coasts which are typically known for diversity, the Midwest has also become a melting pot of race, ethnicity and heritage, creating a culture that is solely Middle America. So, what better way to showcase that than through self-expression–hair, makeup and personal style? From fashion bloggers and beauty vloggers to stylists, designers and models, diversity is...
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